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Spelling error in Cuusoo BttF De Lorean set

drdavewatforddrdavewatford Hertfordshire, UKAdministrator Posts: 5,899
edited July 2013 in Ambassador
As spotted by some of the more eagle-eyed among you, there's a spelling error on a printed tile in the above set. This has now been acknowledged by the Cuusoo team who are mulling over how best to resolve the error :

https://legocuusoo.uservoice.com/knowledgebase/articles/226962-information-about-the-back-to-the-future-set-flux-

Do LEGO really need to do anything about this ? I guess they could (and probably will) reprint the tile, correct the error in as-yet-undistributed sets and maybe even offer to send out the correct part to owners of the set who complain.
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Comments

  • kempo81kempo81 Wiltshire, UKMember Posts: 957
    why do I get the feeling the printed tile with the error is going to carry a premium value... ;o)
    icey117richo
  • CCCCCC UKMember Posts: 14,094
    edited July 2013
    Yes, they should replace it free of charge to anyone that complains. It is similar to them supplying the wrong cape for Elrond.

    And use a spell check in the future if they do not proof read their parts properly.
    Adzbadboy
  • paul_mertonpaul_merton UKMember Posts: 2,538
    Quite a few spellcheckers ignore words that are fully capitalised (depending what you're using, of course) - presumably because it would get a bit annoying if every unheard-of acronym was flagged up as a spelling mistake.

    But does Lego group even use spellcheckers?! There are some horrendous typos and grammatical errors in most of the instruction books for the Architecture range, for instance.

    I expect they'll release a service pack with the new brick in it (and then we can all MOC one with dual flux capacitors!). It'll be interesting to see how quickly that can happen - would the new element have to undergo safety testing, etc? Maybe all online orders from the 1st August will include a piece of paper which points out the mistake and tells people how to apply for the service pack.
  • andheandhe UKMember Posts: 2,461
    I guess they're probably weighing up the cost between recalling what they've already put on the shelves, or just supplying the new part to those who take issue with it.

    I'm guessing a large number of people won't be aware, and won't notice. But for those that are and do, they need to have a plan in place (and to pick up similar errors in the future).
  • caperberrycaperberry LondonMember Posts: 2,226
    I don't imagine the misprinted panel will command massive prices as a standalone piece. I assume TLG have made at least 10,000 of them, and it seems like everyone THINKS they'll be worth something so likely the market will be flooded with sellers. As for buyers, very few people would be interested in having a misspelt print in their collection. Surely no one will choose to use it over the correct version if they're making their own DeLorean.

    As for the misprinted piece sold as part of a MISB set, that might work for resellers. 'First Edition' sets aren't much of a thing in this aftermarket but this could be an exception. But there's still a lot out there so TLG will need to sell many tens of thousands of correct sets before this first run becomes desirable. And again the only desirable use for it is as a collectors' item.
  • AdzbadboyAdzbadboy London, UKMember Posts: 2,165
    Dear Lego,
    Just go back in time and fix this spelling error!!
    iBartFollowsClosely
  • TheLoneTensorTheLoneTensor MericaMember Posts: 3,950
    edited July 2013

    I don't imagine the misprinted panel will command massive prices as a standalone piece. I assume TLG have made at least 10,000 of them, and it seems like everyone THINKS they'll be worth something so likely the market will be flooded with sellers. As for buyers, very few people would be interested in having a misspelt print in their collection. Surely no one will choose to use it over the correct version if they're making their own DeLorean.

    As for the misprinted piece sold as part of a MISB set, that might work for resellers. 'First Edition' sets aren't much of a thing in this aftermarket but this could be an exception. But there's still a lot out there so TLG will need to sell many tens of thousands of correct sets before this first run becomes desirable. And again the only desirable use for it is as a collectors' item.

    Buyers or collectors? Collectors will want the flawed version, assuming a new version will be coming out and replacing it. This isn't "Artic" Batman, this is a collector's kind of model with a passionate following.

    And I think there's a slight exaggeration up there. I don't think anyone expects to be rich off something like this, but will it add a couple bucks to the set? I think so, just like the now-retired glow version of certain Monster Fighters sets will have their value tweaked up compared to their non-glow counterparts.

    I'm guessing Lego will just reprint it and send out the corrected tile to those that call in. I doubt they will be pursuing any kind of pro-active recall or anything like that.
  • caperberrycaperberry LondonMember Posts: 2,226
    tensor said:



    And I think there's a slight exaggeration up there. I don't think anyone expects to be rich off something like this, but will it add a couple bucks to the set? I think so, just like the now-retired glow version of certain Monster Fighters sets will have their value tweaked up compared to their non-glow counterparts.

    Monster Fighters' glow is a functional difference that surely anyone would prefer. Who wants a flux capacitor that says SHEILD?
    tensor said:



    Buyers or collectors?

    Erm, well I guess I meant collectors will buy this, and resellers will buy this to resell to resellers and collectors.
  • cloaked7cloaked7 Member Posts: 1,448
    @tensor The Artic Batman was a classic. Difficult to imagine how such a goof went unnoticed all the way through to the actual printing and production of the box.

    On the Celebrity Apprentice TV show the teams are often tasked with some type of marketing challenge. It is amazing how many times they have misspelled a brand name, a product name, a person's name. And, it never goes over well when that happens. Maybe LEGO would sponsor a CA task one day. :-) And, then misspell something!
  • KazJYKazJY Member Posts: 56
    It wouldn't bother me if they don't correct this. it's such a minor thing, and that stuff happens.

    Not to derail, but I am new here. What happened to Arctic Batman?
  • TheLoneTensorTheLoneTensor MericaMember Posts: 3,950
    edited August 2013
    #76000 was originally listed with "Artic" in the title. It was since fixed, but many Artics still remain on shelves.

    For the record, I think the spelling error was ridiculous, and Lego should be ashamed and embarassed. I suppose as least they didn't quote Marty in the booklet as saying "Are you telling me that this sucker is nuculear?"
  • yys4uyys4u USA SoCalMember Posts: 1,090
    I finally built my bttf set, and I'm surprised to see how small the error is! The print is SO small I could barely see it with a naked eye. Wouldn't surprise me if they didn't fix it, but being such a large toy company I can't see how they wouldn't fix it, seems like they have to just for public image.
  • GIR3691GIR3691 Member Posts: 608
    It'll probably be a running change in future shipments.
  • TheLoneTensorTheLoneTensor MericaMember Posts: 3,950
    FYI, apparently Lego will only replace your tile if you have the code on the instruction sheet, so they confirm you have the old model. The item is 6051245 WALLELEMENT 1X2X2 "NO. 1"
  • canon03canon03 USAMember Posts: 272
    I submitted my request for a replacement tile on the 30th and just received shipping confirmation. I didn't need to confirm the incorrectly printed part number.

    My request was submitted via the online form.
  • Mad_DogMad_Dog SpainMember Posts: 71
    edited November 2013
    I just got mine from Lego and the error is still there, I guess I got a first batch, if indeed they manufactured a corrected batch later.

    Rgrds
  • AdzbadboyAdzbadboy London, UKMember Posts: 2,165
    Now we will have two Flux Capacitors!
  • TheLoneTensorTheLoneTensor MericaMember Posts: 3,950
    Same here. My "replacement" is also misspelled.
  • magrimagri UKMember Posts: 157
    I emailed to ask for a replacement and got the following response:

    We unfortunately do not currently have a replacement for this piece to correct the misspelling. Please check back at a later date to know the status of any replacements.

    Seems they've realised that they were still sending out misprinted flux capacitors. No word on when properly spelled ones will be available though.
  • Russell844Russell844 California, USAMember Posts: 1,331
    I just got a shipping notice for my replacement. We'll see if it is spelled wrong still...
  • caperberrycaperberry LondonMember Posts: 2,226
    They really should take down the post on CUUSOO, no?!
  • LegoboyLegoboy 100km furtherMember Posts: 7,961
    Received my shipping notice for my 3 last week. Should be in a position to confirm I have 6 defective ones later this week.
  • GIR3691GIR3691 Member Posts: 608
    Mine just arrived. Misspelled.
  • CCCCCC UKMember Posts: 14,094
    I wonder if customer services are aware of the problem. I asked for one for my set for if I ever get round to building it, and I got back the standard email about being frustrated with damaged or missing pieces in a set.
  • KingOfTerribleKingOfTerrible Member Posts: 2
    After receiving two orders myself for the replacement brick, and both still having the misspelling, I called back last night.
    LEGO CS is now aware that they were sending out the wrong pieces and they have a new part #. The new part number is 6083794 and the girl told me it is coming straight from Denmark. Also, this time the CS rep knew exactly what I was talking about, unlike the last 2 calls. So I expect in a few days I'll have the SHIELD instead of SHEILD.
  • AdzbadboyAdzbadboy London, UKMember Posts: 2,165
    Mine also arrived today - misspelled :(
  • Russell844Russell844 California, USAMember Posts: 1,331
  • icey117icey117 DenmarkMember Posts: 483
    edited November 2013
    This is really a hillarious situation! Embarrasing for LEGO and their CS - and it makes their polite standard letters seem a bit, well, empty! Quess it shows just how automated and speeded up the company has become. Which I guess generally is a good sign of effectivity.
  • TheLoneTensorTheLoneTensor MericaMember Posts: 3,950
    At least it's difficult to actually see the misspelling. Smallest. Font. Ever.
  • Russell844Russell844 California, USAMember Posts: 1,331
    I put in a new replacement request with the new part number. Fingers crossed.
  • Russell844Russell844 California, USAMember Posts: 1,331
    So this time was different. My first request went through quickly. This time they want the number off of my instruction booklet. Sounds promising.
  • LegoboyLegoboy 100km furtherMember Posts: 7,961
    I followed your lead yesterday Russ but haven't been asked for anything yet.
  • kezkez United KingdomMember Posts: 673

    So this time was different. My first request went through quickly. This time they want the number off of my instruction booklet. Sounds promising.

    I too also got asked for the number on the back of the instruction booklet and my piece arrived the other day, sadly its the misspelt one :-(
    legopodo
  • CCCCCC UKMember Posts: 14,094
    They have always (in my three experiences) asked me for the number on the back of the manual when contacting them about licensed sets. I don't really understand why.
  • AdzbadboyAdzbadboy London, UKMember Posts: 2,165
  • LegoboyLegoboy 100km furtherMember Posts: 7,961
    ^ Downloading a PDF version of the manual from LEGO's own website is not proof of purchase.
  • CCCCCC UKMember Posts: 14,094
    Yes. Why ask for something that they make freely available. It seems like one side of the business doesn't know what the other is doing.
  • Russell844Russell844 California, USAMember Posts: 1,331
    Does each instruction book have a different number, or are all of them the exact same as the one in the pdf instructions?
  • CCCCCC UKMember Posts: 14,094
  • LegoboyLegoboy 100km furtherMember Posts: 7,961
    Have also just had confirmation from TLG that 6083794 is the correct replacement part number. Fingers crossed again.
  • KingOfTerribleKingOfTerrible Member Posts: 2
    I just received my order for part number 6083794...and it was still misspelled. The paperwork had the new number on it as well. Since this is a printed item, the part number is not molded into it so I can't tell if they mistakenly sent me the old part number. I called LEGO CS to inform them and request replacement. I suggested that they have someone check the bricks in the warehouse to see if they have the corrected ones, before just blindly sending them out. She said she would have some specialist look into it and she would get back to me in a few days about it.
  • CCCCCC UKMember Posts: 14,094
    edited November 2013
  • AanchirAanchir United StatesMember Posts: 2,151

    I just received my order for part number 6083794...and it was still misspelled. The paperwork had the new number on it as well. Since this is a printed item, the part number is not molded into it so I can't tell if they mistakenly sent me the old part number. I called LEGO CS to inform them and request replacement. I suggested that they have someone check the bricks in the warehouse to see if they have the corrected ones, before just blindly sending them out. She said she would have some specialist look into it and she would get back to me in a few days about it.

    That kind of seven-digit part number would never be molded into a part, printed or not, because it's an Element ID, not a Design ID. Design IDs usually specify a specific mold and sometimes a specific material. Some printed parts also have different Design IDs than unprinted ones. In contrast, an Element ID specifies almost all the production information for a part, including mold, print, color, and material.

    I think sometimes when a part is changed midway into production of a set, the new Element ID and old Element ID will be treated as equivalents to streamline the transition and ensure old stock gets used up. Obviously, this doesn't work when a part is erroneous or otherwise defective, as with this piece! Hope LEGO Customer Service gets this issue straightened out quickly.
  • paul_mertonpaul_merton UKMember Posts: 2,538
    I explained the replacements I received still had the spelling mistake on them, and asked for the correct replacements to be sent. 4 days later, and not even an acknowledgement yet!
  • CCCCCC UKMember Posts: 14,094
    The customer service team are taking weeks to reply at the moment. My last one took 18 days, and didn't even address what I asked.

    There is a note online saying they are busy.
  • CapnRex101CapnRex101 United KingdomAdministrator Posts: 2,105
    This is farcical really, it would perhaps have been better for LEGO to have simply announced that they would not be printing replacement parts.
  • plasmodiumplasmodium UKMember Posts: 1,861
    If it wasn't an abuse of the replacements part system, I would suggest that someone just see how many flux capacitors they can get by consistently a ordering replacement one, receiving a misspelt one, ordering a replacement for that one, and so on.

    And @CapnRex101 - farcical really is the best word to describe it.
    I have no idea how many people at Lego HQ are going to lose their jobs over this - it reminds me of the credits at the beginning of Monty Python's Quest for the Holy Grail: "The people responsible for firing the people responsible for these credits have been fired".
  • CCCCCC UKMember Posts: 14,094
    Maybe they should issue a print-it-at-home sticker with the letters IE on. Then everyone could print one, cut them out and correct the spelling error themselves. :-)
  • Russell844Russell844 California, USAMember Posts: 1,331
    I just got a shipping notice for my second try. Says they are shipping direct from Denmark. Fingers crossed again.
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