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Lego Friends: will it be a HIT or a MISS?
Much to my wife's dismay, Lego is coming out with the new "Friends" collection aimed at girls just as my daughter is getting old enough for Lego and before my sons have outgrown (what?!) them (i.e. more bricks everywhere!).
I know we'll end up with most of the collection I'm sure, but I'm curious whether others think this will finally be the product line (or the right time) for Lego to finally crack the girls market.
On the one hand the overall popularity of Lego right now should help it be more successful than past attempts. And you probably have more adult collectors that are salivating over them just for parts/colors. But on the other hand they are once again putting non-standard figures in the sets.
Lego obviously did a focus group/market research at some point in time that told them girls like bigger figures. But I personally think using standard minifigures would make these sets even more successful. Granted they're boys, but my sons look at Belville sets and say "those aren't real Legos." Lego is supposed to be a system where everything is interchangeable, but for some reason with girls sets (not Paradisa I guess, but Belville and Clikits) they seem to veer from this mantra.
What made me curious about this was a separate thread where people were wondering why the Toy Story line didn't do better, and I couldn't help but think it was in part because a lot of the vehicles and some of the figs weren't standard sizes.
Anyway, very interested in everyone's prediction on whether Friends will be a HIT or a MISS.
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