We are two flourishing LEGO FANS who have decided to dedicate our Thesis research to an extensive study of the LEGO user's impressions on the LEGO Ideas platform and the fan contribution to TLG - basically on all of you!! :) SO, we would like to ask you 4 brief questions, which will be used as qualitative data in our thesis.
How and why has the LEGO Ideas changed your perception of TLG?
What would it take for you to feel alienated by LEGO in terms of their new ideas for co-creation? Or can LEGO do no wrong when it comes to creating with fans?
Would you say that LEGO co-creating with fans have made you more loyal to the brand? How?
Did the Lego Ideas Test Lab influence your perception of TLG?
THANK YOU for any comments and responses!
AND if ANY of you would like to help us even more - we would like to set up a skype-chat / informal interview with you, it will take no more than 10-15 minutes of your time! It would be greatly appreciated!!
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