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what defines a Technic 'Flagship' set

just wondering about the term 'flagship' that is used on technic sets, generally for the biggest and best set each year. i see some technic sets in the database are tagged with the term flagship and a few users have made lists with all the flagship sets. the lists and tags do differ slightly in content, and i also notice some years do not seem to have a flagship set at all.

does anyone know is this something the lego group themselves do, label and market a certain technic set each year as the flagship product.
or is it just a loose term made up by the community to identify a standout set
or any other criteria

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