Please refrain from posting animated GIFs, memes, joke videos and so on in discussions other than those in the off topic area.
Dismiss this message to confirm your acceptance of this additional forum term of use.
You must be 16 or over
to participate in the Brickset Forum. Please read the announcements and rules
before you join.
Recent discussions • Categories
Retail margin on Lego Sets
So, Costco is well known to not mark up items more than 15% at most. I have also seen it selling sets for the same price Target and others sell those same sets for. For example, set 60141. Retail price is $100. Currently at Costco for $80, which is the same $80 Target and Walmart sell it for (as one would expect, B&N and TRU both want the full $100).
This would SEEM to indicate that the "normal" actual margin for retail Lego sets sold by a discount outlet is no more than 15% (more or less).
I'm kind of surprised at this. I would have expected it to be a lot more. In this example - the store makes, at most, $10 on the set (barring any kind of rebate/volume deals it may have going on with Lego). So...if a store is offering 20% off a set, it may be taking a small loss. This also implies that, say, 30% off, is a much better deal than I previously thought it was. I may have to rethink my discount strategy. I WAS thinking that I wouldn't even consider at set that wasn't at least 40% off retail......but that may be too high of a standard.