Please refrain from posting animated GIFs, memes, joke videos and so on in discussions other than those in the off topic area.

Dismiss this message to confirm your acceptance of this additional forum term of use.
You must be 16 or over to participate in the Brickset Forum. Please read the announcements and rules before you join.

I'm considering starting a Lego YouTube channel

Jacob1998Jacob1998 SouthamptonMember Posts: 2
Hi,

I am currently a student at University, and have been collecting lego for as long as i can remember. 

I am looking at starting a youtube channel for, primarily, Lego Star Wars. I understand it is a hard 'market' to crack with several, large and respected channels already in this field.
I am looking for any advice on what sort of things might make my channel unique and stand out. I would also love to hear some pointers from those of you who already operate channels, particularly with regards to what equipment to have starting out, and any do's and don'ts.

Below is a plan of what i would aim to do:

I would do set reviews, as and when they come out and when i can afford them.
I would do a weekly/ fortnightly mini moc series
And a longer, larger episode moc series.

I look forward to your feedback,

Thanks,

Jacob

FowlerBricksthe_creative_boxsnowhitie

Comments

  • madforLEGOmadforLEGO USMember Posts: 8,268
    edited December 2017
    I think another tip is do not call it 'LEGO' anything or LEGO's legal dept will likely be sending you email.
    BooTheMightyHamstersnowhitieJacob1998
  • BooTheMightyHamsterBooTheMightyHamster Northern edge of London, just before the dragons...Member Posts: 1,096
    That all sounds good, and given that @LegoPondswald sounds like he's produced more than a few videos, he's speaking with a darn sight more experience than me (two stop motion builds a couple of years ago and that's it!).

    Still, I had a few more thoughts on the way into work this morning.

    12.  Quality rather than quantity.  I'd rather see a decent video once a month than a poor one every two weeks.  Having said that, LegoPondswald almost certainly has a point about viewers liking predictabilty (point 7, above), so maybe concentrate on shorter videos to begin with.  Go for an awesome 15 minute video rather than a sketchy 30 minute one.  You can always build up.

    13.  What's your USP?  Why should someone watch your videos over someone else's?  It's not enough to open a set, or show off a finished model and say 'I really like this.'  Why do you like it?  What's so great about it compared to another set?  Does it offer value for money?  Rare parts?  Interesting build techniques?  Find an angle that no-one else has got.

    14.  Check out the competition.  Two producers of great content are Bricknerd and Jangbricks.  Both take different approaches, but have built a great following.

     http://bricknerd.com/   https://www.youtube.com/channel/UCH09uL3dLqsVsOh0XmapzLQ

    15. Consider collaborating.  Two people means half the work.  Maybe you can find someone who's great at scripting / camera work / presenting / editing.  Being in charge of everything means you're always going to have the final say on everything, but working with someone else means you get to bounce ideas and share the workload.  One caveat though.  Having two people on screen, having a non-scripted conversation is a real skill.  Most people can't do it, and end up talking over each other, so think carefully before going for a double header.
    akunthitasnowhitie
  • LegoPondswaldLegoPondswald The NetherlandsMember Posts: 44
    That all sounds good, and given that @LegoPondswald sounds like he's produced more than a few videos, he's speaking with a darn sight more experience than me (two stop motion builds a couple of years ago and that's it!).
    Sorry, but had to correct you: she ;) And I'm up to 22 right now, which is not a lot yet, but it's getting somewhere.

    And indeed, go check out the competition. I mentioned this in point 5, but it's really helpful! And Jangbricks is just great, so is Just2Good.

    On point 15: I do this with my boyfriend. Even though I film, write, present and edit everything, he gives me a lot of feedback. So if you can't find anyone, maybe ask your partner/friend/someone who can be really honest to you!
  • BooTheMightyHamsterBooTheMightyHamster Northern edge of London, just before the dragons...Member Posts: 1,096
    @LegoPondswald

    Sorry, sorry, sorry!  My apologies!  :o) 
    The profile pic should have been a giveaway!
    LegoPondswaldSprinkleOtterkiki180703MegtheCatsnowhitie
  • SalamalexSalamalex UKMember Posts: 246
    edited December 2017
    For me the biggest 'no no' in any youtube channel is haul videos. I really don't need to know that you bought five of such and such a set and then watch you unpack the amazon parcel. In fact that's the point at which I literally switch off and don't go back.    
    BooTheMightyHamstergmonkey76Mynattkiki180703stluxbandit778
  • FowlerBricksFowlerBricks USAMember Posts: 787
    I agree with @BooTheMightyHamster that the Brick Show is not a good channel. Don't emulate them for sure. In their review for the Quinjet City Chase, they built the cycle drop mechanism waayyy wrong. The only reason to watch their stuff is because they occasionally have sets before Jang. Jangbricks is an amazing channel, but you might want to try something different. Maybe more entertaining. Different is good. That's what will set you apart from the other channels. If you do the same thing everyone else is doing, your channel may just get lost in the masses. 
    BooTheMightyHamster
  • LegoPondswaldLegoPondswald The NetherlandsMember Posts: 44
    @LegoPondswald

    Sorry, sorry, sorry!  My apologies!  :o) 
    The profile pic should have been a giveaway!
    Haha doesn't matter ;)

    Salamalex said:
    For me the biggest 'no no' in any youtube channel is haul videos. I really don't need to know that you bought five of such and such a set and then watch you unpack the amazon parcel. In fact that's the point at which I literally switch off and don't go back.    
    I totally agree. If I want to know what you bought, I'll check the reviews you do about them. But they do get a lot of viewers, so apparently not everyone agrees.
  • msandersmsanders Member Posts: 777
    I love Jangbricks but he doesn't do everything - he's very honest about this and he knows what he's good at! Decide what you'e  good at and as above - your USP.

    I think Jang is for an older audience so decide who is your target audience. I don't enjoy Just2good for example, he does a lot of Lego hauls, best minifigure videos, top sets he likes etc etc, which i think kids enjoy more. Furthermore, the worst part of that channel and others is SOUND QUALITY! Jang has the best sound quality of all the Lego youtube channels! It makes such a difference to me.

    So on that note, decide if you're going to speak! Some people have great voices (Jang), and others are grating or annoying (another criticism of Just2good) - this is along the lines of above mentioned about being 'too' American! 

    I like to see in set reviews comparisons to previous versions as well as interesting comments about pieces/techniques etc etc.

    Good luck!
    gmonkey76sid3windr
  • msandersmsanders Member Posts: 777
    Oh and to add. Please don't describe everything as awesome, cool etc etc. When you watch an entire video of someone saying this feature is awesome/cool, this technique is awesome/cool, it gets annoying and difficult to distinguish what is truly great.
    stlux
  • LegoPondswaldLegoPondswald The NetherlandsMember Posts: 44
    Sounds like a good idea @BooTheMightyHamster! At least it wouldn't take up too much time, since everyone can pitch in ;). We'll probably have enough content to fill every minute of every day.
  • gmonkey76gmonkey76 ChicagoMember Posts: 951
    edited December 2017
    Number one know what you're talking about.
    Dont know how many times brick vault and just2good have said something, and it's not true. I understand if you're reviewing a set and the movie hasn't come out. I hate to pick on just2good, but he had the last too examples. On one of his last Ninjago reviews with a vintage motorcycle assembly he said this is only the second time we are getting the frame in black. 90% of all the vintage motorcycles have a black frame. I think he ment the actual body, and in that case he'd be right. Second on his Batman series two review he wasn't happy with the Batman logo on the beach figures as they wouldn't be useful for other things. That may be true, but the review should be on the set. What can and can't be done with the parts after should have no effect on the review.
    LegoPondswaldM_BossSirBrickalotOfLego
  • madforLEGOmadforLEGO USMember Posts: 8,268
    We should start a Brickset Youtube channel - we clearly know what we want (and what we don't)!
    Ideas: 1) spend 45 minutes arguing for and against BB 8 being UCS or not. 2) Discuss tax law differences between States, countries, and then spin off into a health care debate and never look back. 3) Try to sell or trade something forgetting that the YouTube channel is not a marketplace site and we should have posted there. 4) Is Marketstreet a modular?
    Actually it would not work, everyone would get hung up on if sets should be re-released for the entire run of the show
    Yodalicious
  • alaskaguyalaskaguy Member Posts: 213
    Jacob1998 said:
    I am looking for any advice on what sort of things might make my channel unique and stand out.
    Offer a free Lego set to the best comment every day. As far as I know, no one is doing that. It will definitely make your channel stand out and drive traffic to your channel - esp. if you give out good sets and not cheap little $5 or whatever sets.
  • the_creative_boxthe_creative_box SwedenMember Posts: 57
    edited December 2017
    alaskaguy said:
    Jacob1998 said:
    I am looking for any advice on what sort of things might make my channel unique and stand out.
    Offer a free Lego set to the best comment every day. As far as I know, no one is doing that. It will definitely make your channel stand out and drive traffic to your channel - esp. if you give out good sets and not cheap little $5 or whatever sets.

    That would get really expensive, especially for a student, and that is why no Youtuber does it. I can't really tell if you are joking or not.

    BumblepantsMynattMattDawsonSprinkleOtterM_Bosskiki180703sid3windr
  • alaskaguyalaskaguy Member Posts: 213
    edited December 2017

    That would get really expensive...

    Yes it would be.  But it is also not much in terms of a marketing budget.

    If you want to get into an established market and expect to get any traction, you need to have a decent marketing budget AND expect to LOSE MONEY for quite a while, in the process of attracting customers to your product.

    At $15/day, that's only $5500/year.  That's a pittance in terms of marketing.

    If you wanted to juice it up, you could start with best comment of the week - and offer a set worth at least $50 MSRP.  That would only run $2600/year, and may even be more attractive.  You'd need to have a good, published criteria for determining what the best comment of the week is though - otherwise you risk people complaining that it is a scam of some kind.
  • Jacob1998Jacob1998 SouthamptonMember Posts: 2
    Hi guys,
    Thanks so much for your help so far!

    With regards to giveaways, it was something i was considering, but as a less regular occurrence, say once a quarter, with more of a competition involved. Whilst i like the idea of doing the best comment, as you pointed out it would cost $5500 a year, which is a lot as my annual uni maintenance loan is only £5750! 

    One thing i particularly would like advice on, is what equipment i should get, at entry level, assuming i don't already have anything? I was thinking camera, tripod, white camera booth, and lights? Is there any thing i missed?
    the_creative_box
  • the_creative_boxthe_creative_box SwedenMember Posts: 57
    edited December 2017
    ^I see what you mean, but I don't think that is the right way to attract viewers and subscribers. In my opinion, the marketing of your channel should be all about showing why people should watch your content, not advertising that you give away some free stuff daily. Sure, some people will like, subscribe and comment on every video you make, but then there will be quite a few that argue against you and your marketing policy, even if you make quality content.

     I'm not saying I'm against giveaways, but I think there are other ways to award viewers, perhaps by creating a MOC contest with a huge prize. As for marketing, you could always comment on other channels and ask for feedback. There is nothing 'wrong' with that if you aren't begging people to subscribe. 

    Also, I'm not quite sure if OP wants to earn money from his channel or if it is just for fun...
  • alaskaguyalaskaguy Member Posts: 213
    edited December 2017
    Jacob1998 said:
    ....which is a lot as my annual uni maintenance loan is only £5750!
    Hmm...well, might make more sense to wait until you graduate and get a paying job before taking on this new business venture.

    As for equipment....the equipment doesn't really matter. Content is king. If you have good content, you could use an original iPhone to record it and no one will care - provided you're not waiving it all over the place and people can clearly hear what you are saying.

    ^I see what you mean, but I don't think that is the right way to attract viewers and subscribers. In my opinion, the marketing of your channel should be all about showing why people should watch your content, not advertising that you give away some free stuff daily.
    The free stuff provides a reason for people to go to the site vs the one they already go to for this kind of information.  Breaking habits is HARD - but free stuff usually does the trick.

    I'm not saying I'm against giveaways, but I think there are other ways to award viewers, perhaps by creating a MOC contest with a huge prize.
    Now you're turning it into a contest - where the viewer has to DO SOMETHING of significance. That's work. People don't want to work. Don't expect to invite strangers over to your house expecting dinner and then inform them that they need to harvest the potatoes.



    BooTheMightyHamster
  • LegoPondswaldLegoPondswald The NetherlandsMember Posts: 44
    Jacob1998 said:


    One thing i particularly would like advice on, is what equipment i should get, at entry level, assuming i don't already have anything? I was thinking camera, tripod, white camera booth, and lights? Is there any thing i missed?
    Equipment, especially to start with, shouldn't be that expensive or anything. These days, most smartphones have a more than decent camera. I use my smartphone to film everything too, and it works fine. Do make sure that you can upload video's in HD though, since the YouTube algorithm really likes that.

    A tripod is a good accessory to buy. You can get those for smartphones too. And that way you'll be able to create footage that isn't shaky (and everyone hates shaky images). But you don't need an expensive model for that. Cheaper ones will do the trick as well.

    Also: check out the microphone on your smartphone if you're going to use that. For instance: the microphone on my phone isn't all that great, so I'm looking in to buying a separate one to improve the audio quality. Still looking for one though, so I don't really have tips on which one you should get I'm afraid. I do hear Rode is a good brand (and doesn't have to be too expensive). 

    For the rest of it: maybe check out the video Beyond the Brick just released with a studio tour of Just2Good. Maybe not everyone likes him, but he is established and in this video you can see you don't need to spend loads of money for equipment to be successful. 
    the_creative_boxFowlerBrickskiki180703
Sign In or Register to comment.
Recent discussions Categories Privacy Policy