Hey All - I've seen our vids mentioned a few times here but wanted to throw out a playlist we created that will show/list them all on one page for easier access. I can sat after being at the NY Toy Fair, we were most impressed with the Monster Fighter stuff and then probably Lord of the Rings.
While there you overhear conversations. It seems the idea behind the Monster Fighters is to capitalize off the hype of Halloween which then leads into Christmas keeping sales very steady. I heard them talk about how the Monster High dolls did very well during Halloween but sales still haven't slowed down long after Halloween. They expect similar behavior from this line.