The backlash I alluded to is a very real consideration for TLG since sales of LEGO benefit from being regarded as a collectible toy. It is a highly prized position, and the road of history is littered with countless corpses of once collectible toys that sacrificed their long-term viability for short-term profit by saturating the market and otherwise upsetting their customer base.
To be honest, I'm getting tired of remakes. I mean how many versions of X-Wings and Tie Fighters do we need? There has to be other Star Wars vehicles to remake. It's as if Lego is getting lazy...LOL
This cannot be understated. LEGO doesn't care about the effect a re-release would have on sales of existing CCs on the secondary market. However, they would very much care about the effect it would have on the future primary market. If collectors and aftermarket resellers knew that LEGO will re-release retired sets, then a non-trivial number of those people aren't going to by up 5, 10, 20, or 100 of set X in the future. Thus, while a re-release could drive sales in the short term on that one product, it very likely will depress sales for years to come on dozens of other products. In addition, LEGO would risk losing a lot of the excitement, buzz, and enthusiasm generated by the collector and/or reseller communities.
You guys harping about the need to move on should just be quiet ...Everyone is entitled to their opinion here, as long as they keep it civil. Telling others they need to 'be quiet' is leaning toward non-civil behaviour. Just sayin'.
You guys harping about the need to move on should just be quiet ...
The price is only going to go up as you whine about wanting it released by Lego yet again. If they didn't just sit around whining and wishing for a rerelease and just got their butts in gear and paid the going rate they'd have it before it gets more expensive. The problem isn't set scarcity or the going rate, they problem is people sitting on their hands and then complaining when they pay for their inaction.You whine and you still lose but you also annoy those of us who don't. :-P
^ not to mention, LEGO is a toy company that some people happen to collect, not a company in the business of making limited-run collectibles. The suggested model of severly limiting supply and jacking up prices (presumably only to be used for things like Modulars, etc) would go against how they run their entire business, and would have fairly serious logistical, cultural, PR, and other challenges.
Seriously, I couldn't give a crap about Ninjago. I'm surprised an AFOL is actually defending a hokey kid's theme like Ninjago over a classic modular set such as Cafe Corner. But again, you're a reseller so I can see how you would want to protect your assets.
I can tell you for a fact that if Lego re-released Cafe Corner it would sell 3x as many units as the current flock of ho-hum modulars (cough ahem *Town Hall*). That's just my opinion though ; )
^ An AFOL who can see the bigger picture. Ninjago needs to sell well to kids in order to subsidize the more niche adult market.
The only people who would be hurt are the resellers and I don't care about them.
In addition, LEGO would risk losing a lot of the excitement, buzz, and enthusiasm generated by the collector and/or reseller communities.
Well, isn't everyone a bit grumpy today. :(
In addition, LEGO would risk losing a lot of the excitement, buzz, and enthusiasm generated by the collector and/or reseller communities.This is a real thing... Because of my collection, more than one person has gone over to the Lego store to buy more Lego.The girl I buy my girl scout cookies from (mmm... thin mints!) loves Harry Potter... She and her Mom were unaware it was being retired this year, they saw a handful of sets here and asked about them, when I informed them that it was going away for LOTR coming this summer, the Mom went over to the Lego store that afternoon to pickup the rest of the line so they didn't miss it.So while we might be "only 5%" of the market, I suspect we influence another 5% or more worth of purchases, due to the people we know.
You are welcome to your opinion, but the facts are with me. Lego would not sell as many Cafe Corners as they would an all new design. It makes no business sense, it makes no logical sense, and it has been tried with the Legends series. Those didn't sell well either.
Thank goodness they are not a publicly traded company. If they were, folks like BigLegoTexas would be pulling the strings and we would only be seeing Ninjago and Star Wars sets released because nothing else would be profitable enough.
I just researched the Legends series and to be fair, those were "old" sets that looked dated which is probably part of the reason they didn't sell well. And again, if you would read my post, the Lego market, especially in regards to AFOL has changed dramatically since the Legends series was released. But go ahead and enjoy your Ninjago playing cards and X-Wing Fighter version 519872-5142.
You are welcome to your opinion, but the facts are with me. Lego would not sell as many Cafe Corners as they would an all new design. You don't know that.
You are welcome to your opinion, but the facts are with me. Lego would not sell as many Cafe Corners as they would an all new design.
I can tell you for a fact that if Lego re-released Cafe Corner it would sell 3x as many units as the current flock of ho-hum modulars
3) accept that you won't own it. This shouldn't detract from your desire or love of the other modulars - far too often we as collectors get caught up in the "I have to have ALL of a collection, or NONE". Why? There isn't really much rationality to it at all.Here's the problem: The Cafe Corner is still the best looking modular. It's the only modular that I could see being displayed in my living room. Town Hall? No way would I want something so ugly and un-inspiring. Grand Emporium? Nice looking but it's just a fancy store front. Fire Brigade? Second best looking modular but it's a fire station and just doesn't do it for me. Green Grocer? Really nice looking but it lacks a "story". Pet Store? ZZzzzz. Cafe Corner was inspired. It looks like it could belong in either Paris or San Francisco. It has panache. It has subtext.I would save up and buy a re-released Cafe Corner. They could spruce up the interior and ask $200 for it. You guys harping about the need to move on should just be quiet and let the guy do a petition. I've noticed that Lego Addicts are a lot like Apple Addicts...annoying with their fanaticism of purity.
3) accept that you won't own it. This shouldn't detract from your desire or love of the other modulars - far too often we as collectors get caught up in the "I have to have ALL of a collection, or NONE". Why? There isn't really much rationality to it at all.
The bottom line is that LEGO is a company and their goal is to turn a profit. Re-issuing a set that will appeal to a small portion of what is already a niche market makes no sense.
At a minimum, I recommend you temporarily suspend your research on the Legends theme and instead reread the post above from @davee123.
Why do you guys keep repeating the fact that LEGO is a company and their goal is to turn a profit?
The Legends series came out what, ten years ago? The Lego market was a lot different then.
And you're an Admin?
Forget it. You guys sound like a bunch of stock speculators and don't seem to even care about the average joe just getting back into Legos.
I personally don't see the need for a re-release as this set is readily available on the secondary market. It is cheaper for you to pony up $1k than expect TLG to eat millions in good will. Let's move on to a movie theater or restaurant.
Cheaper for me? Ok sure. I'll let you know when I win the lottery. I also don't think it costs TLG "millions" to re-release a set that the moulds, instructions and box art already exist for. And as several of us have said, TLG can sell direct.
Like I said EARLIER, Lego could set up a "Preorder like" list to determine if there is enough interest. They can email everyone they have an email account for to let them know about the interest. Cost = minimal at best!
Hi Jamie, I'm glad our discussion was stimulating enough to have you post your comments. I greatly admire your work with the modular series and I'm grateful to hear your insiders viewpoint. I will take that as the final word on the matter.
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