The Bricklink average for sale price is at $35. Gotta see that dropping after this week. Not surprising to see the sale price drop over the past few month as more countries have gotten them... Feb $49, March $45, April $28, May $25, June $17
Other similar TRU promos current Bricklink value: Rocket Raccoon $9, Electo $8, Hulk $10.
If you have them sell it while the price is still high, if you want them wait until the price drops.